In today’s market, the importance of digital marketing cannot be overlooked by a business. This is a type of marketing that allows businesses and brands to connect with their ideal customers. And the fact that it’s effective for businesses of all kinds and sizes makes it more significant.
Through digital marketing, you can sell your services or products anytime, anywhere across the globe. This means you can now reach your target audience at the right moment. However, you need to choose the right type of digital marketing that’ll work for your business.
Moreover, you should always take a look at digital marketing statistics beforehand. This will allow you to understand the audience, their demographics, and user behavior. You can easily get your hands on these stats from authority sources like https://www.matthewwoodward.co.uk/work/digital-marketing-statistics/.
In case you aren’t aware of different types of digital marketing, we’ve done the hard work for you. Below are the most popular and effective forms of online marketing that you should know about.
Search Engine Optimization (SEO)
This is a term that we are all familiar with. It’s the process of ranking your website and products/services pages on search engines for high visibility. When you are ranked higher on SERPs, your brand or website will be able to grab more organic traffic.
SEO is most commonly divided into three different categories.
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO involves activities that are done on your own website to improve rankings. Whereas off-page SEO is all about performing activities on another website to improve rankings and boost traffic. Technical SEO is linked to the development side of your website and ensures that your site loads faster.
This is the type of digital marketing that is associated with producing and promoting content. It can be done using text, illustrations, or videos. The main purpose is to market your services or products, bring more traffic, and generate leads.
The most popular forms of content are:
- Blog posts
- Case studies
Social Media Marketing
You may have already been using social media platforms like Facebook, Twitter, or Instagram. But have you ever considered this medium to sell your services or products?
In case you haven’t, you are missing out big time. Social media is right now one of the most effective digital marketing tools that can boost your sales. The best part is that there are plenty of tools that you can utilize to improve social media marketing (SMM) and manage your activities.
This is an approach to generate traffic and acquire leads by paying the publisher. You may find it expensive, but the return on investment (ROI) of paid advertisements is higher. Moreover, this is a time-saving way to promote your brand and services or products online.
Below are some commonly used forms of paid advertisements.
Pay Per Click (PPC)
Pay-per-click or PPC is a type of marketing in which you pay search engines to display ads. You’ll be charged for every click that an online user makes on your advertisement. The most common type of PPC is Google Ads and these two terms are often mentioned alternatively.
As the name gives it away, this is the type of advertisement that you run on Facebook. The platform has 2.93 billion monthly active users which is a massive global audience. The best part is that you can pitch your services to a selective audience.
Businesses can narrow down the target audience using Facebook metrics and filters. And once you have selected your ideal group of people, you can display ads to them. You can show advertisements in the form of images, videos, or slideshows.
LinkedIn Sponsored Messages
LinkedIn is often named the “Facebook for professionals” and is an ideal platform for B2B businesses. It allows professionals to connect, share thoughts, and pitch services. But you can also promote your services or products through sponsored messages on LinkedIn.
Twitter Ads campaigns
This is another major social media platform that digital marketers are using to get leads. Twitter is ideal for B2B as well as B2C marketing agencies and businesses. You can use Twitter Analytics to explore your followers and can select the right type of audience.
Twitter Ads campaigns can help you boost website traffic, increase your followers, and generate leads.
The oldest type of digital marketing is still the most effective one when it comes to ROI. Email marketing is considered the best form of marketing in the online world. It not only improves brand loyalty but also allows businesses to retarget their audience and help them upsell services or products.
This is a type of digital marketing that is getting popular. It involves targeting the market through visuals while combining your copy with the right footage.
Video marketing is considered highly successful because it can engage the audience within seconds. All you need to do is produce an effective video and share it on a platform like YouTube. What’s more interesting is that there are now no limits to how short or long your videos should be.
For example, one of the most popular visual platforms TikTok allows 30 seconds of videos. But the engagement and leads you can get from these short videos are exceptional. Other popular platforms like Facebook are now also allowing users to attract an audience through short videos.
This is the type of marketing in which businesses or brands pay individuals to promote their products or services. In return, the marketers get to earn some commission on every sale they make for the brand. It works for both B2B and B2C marketing and is a great way to boost sales.
This is somewhat similar to affiliate marketing but is often considered a different type of marketing. In influencer marketing, businesses tend to hire individuals who are experts in their fields and have a large fan base.
However, influencers often don’t work just for commissions, unlike affiliate marketers. This can be one way but they often focus on long-term KPIs. Influencers work for brands on flat-rate fees, product discounts or gifting, commissions, or a combination of all three.
We hope you are now aware of the different types of digital marketing. There are many other forms but the ones we’ve mentioned are the most effective types of online marketing. You can use any of these or a combination to promote your business and sell your products or services.