10 Steps for Conducting a Technical SEO Audit
It’s crucial to concentrate on technical SEO inspections whether you own a business website or an eCommerce company. Audits of your website’s technical SEO to make sure it is set up properly and ideally on search engine visibility. There are several components to a technical SEO audit, but the following 10 procedures are crucial. But first, let’s clarify what it is.
An SEO Site audit is what?
A technical SEO audit examines the structure and setup of your website with the goal of identifying any problems that could be limiting its visibility within search engine results (SERP).
This kind of audit examines both on-page and off-page elements, such as site architecture, URL structure, redirects, meta descriptions, title tags, description descriptions, and other elements. Let’s now examine the key findings of the technical SEO audit:
When pages on your website produce a 404 error, it signifies that the page could not be found. 1. Check for 404s and implement redirects. Because it makes it challenging for users to discover the material they’re looking for, this is terrible for both search engines and users. It may also have a negative effect on your search engine results. Applying redirects will send users and google search to the right page if your website has pages that really are returning 404 errors.
2. Evaluate the performance and speed of your website.
Both user experience and engine optimization depend heavily on website speed. In addition to frustrating users, a sluggish website may result in worse search engine ranks. You may monitor the performance of your website using a variety of tools, including Google’s PageSpeed Insights tool.
3. Inspect your website for any broken links:
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Your website’s broken links can annoy visitors and hurt its search engine results. Using a programme like Screaming Frog can help you detect any connection issues on your website. You can more easily find and fix connection issues on your website with the help of this application.
4. Verify that there is no duplicate material on your website.
Duplicate content might hurt your search engine results. Use a program like Copyscape to identify duplicate material on your website. You must take action to delete or rewrite any duplicate content you find on your website. Duplicate content can seriously hurt how well your website ranks in search engines.
5. Check your website with thin content:
Many websites struggle greatly with thin content. Thin content is described as having little depth or substance. Typically, it is brief, poorly written, and provides consumers with little benefit. Avoid using thin material at all times because it might harm your search engine results. It goes without saying that you won’t write thin material when you produce high-quality original content.
6. Check your website against keyword stuffing.
One black hat SEO technique used to rig search engine results is keyword stuffing. The practice of filling a piece of material with keywords, regardless of their usefulness or quality, is known as keyword stuffing. As a result, consumers are provided with useless, low-quality content. The search engines will penalize you and your ranks will drop if you are found keyword stuffing.
7. Inspect your website for any hidden content and links.
This black hat SEO technique might result in penalties from search engines. Hidden text is the text that users cannot see but that search engines can still understand. Users cannot see hidden links, although they can still be clicked on. Links and hidden content are both employed to manipulate search engine results and need to be avoided.
8. Look for harmful code on your website:
Code that is added to the website with intention of doing harm is known as malicious code. Users may be directed to fraudulent websites, their personal information may be stolen, or even their systems may be harmed by malicious malware. You should get your website cleaned up as soon as you believe it has been hacked with malicious code.
9. Inspect your website for out-of-date material.
Out-of-date material might hurt your search rankings and irritate visitors. You may use a programme like Google Analytics to discover out-of-date material on your website. You must update any out-of-date material on your website as soon as you discover it.
10. Look for any missing alt text on your website:
The text used to explain photos is known as alt-text. Every picture on your website needs to have alt text since it explains what the image is about to search engines. Screen readers, which are used by those who are blind or have impaired vision, also make use of alt-text.
Finishing up!
An essential component of website upkeep is an SEO technical audit. You can make sure that your website is functioning well during the search engines by regularly completing an SEO audit. Technical SEO audits should be performed on a regular basis to make sure that your website stays strong and performs properly. They shouldn’t only be done once and left alone.
