The Best SEO and Competitor Research Tool

Search Engine Optimization, also known as SEO, is an ongoing web- and app ancillary service. Because of the fierce competition on the internet, an E-commerce website or business website must keep up to date with the latest SEO strategies. If you don’t know the best SEO tools, it is a good idea to hire a professional “SEO site audit service“. To be the best in digital marketing, we have listed the top six SEO competitor research tools.

Ahrefs

Ahrefs, a Singapore-based software company, is located in Singapore. They are known online for their high-quality SEO tools and related services. This is a freemium tool. The premium option is best if you want to improve your site’s visibility among online competitors. The Content Gap Report from it is the best way to see what you are missing compared to your competitors. It’s easy to use, and you can follow the guide to try it.

It is recommended to hire a Webmaster for such analysis if you don’t have one. Ahrefs will be a great tool to help you find your competitors online.

SEMRUSH

Semrush, a SaaS or Software as a Service (SaaS) company based in Boston, is known for its innovative software. They are available online worldwide. You might consider signing up for a paid membership to get a free trial. The SEO tools allow you to identify the SEO strategies of your competitors on different search engines. You will receive a comprehensive report that allows you to conduct both offline and online research about the websites of your competitors. They have easy-to-use SEO tools. However, it is important to have professional SEO site audits performed outside of your team.

This audit will use Semrush SEO tools to competitor research and provide accurate data that can be used to improve your website. This will give you information about the keywords used by your competitors.

BrightEdge

BrightEdge, a SaaS developer, is one of their clients. Many businesses have been able to compete with their competition using BrightEdge’s enterprise-grade SEO tools. It works with Artificial Intelligence, AI, and Machine Learning (ML) techniques. You will have a dedicated specialist who can assist you 24/7. This is a worthwhile purchase. The Data Cube allows you to find keywords of your competitors, as well as new players in the online marketplace. It uses millions of data from these top five search engines around the world.

To manage competitors’ research in different digital marketing strategies, it would be helpful if you had someone like a webmaster. After downloading the data, it would be helpful if you could sort them.

SimilarWeb

SimilarWeb is the best SEO tool to display site traffic from your site and those of your competitors. It displays the distribution of site traffic across search engines. This will allow you to find your site and those of your competitors. These analytics are displayed using keywords. This will allow you to see what keywords your competitors are using to rank high in search engine results pages or SERPs. To compete with your competitors, find the keywords that rank highest and add your web content. This SEO tool is easy to use for competitor research.

BuzzSumo

BuzzSumo is the best content marketing tool. It’s easy to use and allows you to quickly compare the content of your competitors in any niche. It is easier to research social media and find posts that rank high in SERPs. Get a 1-week free trial to see its competitor research tools. However, a paid membership is the best way to do extensive SEO research on your competitors online. The top posts of your competitors will be highlighted with unique keywords. You will learn more about inorganic and organic traffic.

BuzzSumo also allows you to analyze backlinks. This is one way to get your website on the first page of search engine results pages. The best part about it is its competitors monitoring feature. It allows you to monitor and see what they are doing. Its content analyzer allows you to do advanced searches in SEO.

SE Ranking

The SE Ranking is the best online tool to conduct competitor research online if you’re worried about your competitors being at the top of SERPs. The SE Ranking works on a cloud platform, so you can access more data than the limited information available on other search engines. Use its site audits to see where and how your website ranks on search engines. You can also check PPC to see where you are behind. It is possible to identify the top backlinks and see how they rank in SERPs. It is possible to identify the most searched keywords on a competitor’s site.

Conclusion

No matter if your company has an internal web team, SEO site audits are the best way to find out where your site stands and how you can compare with your competitors. They will identify errors and help you correct them before your website is subject to penalties or fines.